When we moved to another town, our regular brand didn't taste as good. Finally, we discovered it was the water, so changed brands which made coffee taste good again. Now, when I rarely drink coffee, I prefer Starbucks which I grind myself. Used to love Maxwell House Italian blend. It was strong but not harsh or bitter. My dad drank his coffee boiled in a pot and was fussy about it. Learned to love that method and used it when we camped yrs ago. I do love a strong coffee. Most of my coffee drinking friends drink colored water.