Well, I'm very picky about my coffee! I have a home roaster and roast my own coffee beans (love all of the beans from Guatemala). I also grind the beans fresh before every pot and use filtered water. And I have a drip coffee pot that heats the water to 195 degrees! Yumm....the BEST COFFEE EVER!!! And it is so much cheaper (not to mention tastier) than anything at the grocery store. Whenever we have company people exclaim it's the best coffee they've ever had and always ask what brand, etc. So all my coffee loving friends know what their getting for Christmas and birthday gifts!