Like everything else lately, I believe the coffee companies are skimping on the flavorful beans and blending in chicory.....I have a Keurig now, since I am alone. Sometimes I will splurge and buy the kind made for the K, but most of the time I use regular coffee and put it into one of those baskets that are sold now for the one-cuppers, but I add one shake of salt in it.....don't know what, but brings out the flavor better.....usually folgers is my choice of brands.