The fabric quality depends on the "gray goods" (base fabric) they use in printing the fabric. Some of the base fabric can be a poorer quality, rougher or more loosely woven, therefore the finished fabric will be the same. The better ones feel nicer and smoother. Just because fabric is sold at a quilt shop doesn't mean it's a better quality base fabric. I was told by the LQS they received a Frozen (from the movie) fabric and it's a poorer quality base fabric.