I think it will depend on how that Walmart handles that fabric department. I have seen huge differences in fabric departments from WalMart to WalMart. There are 3 WalMarts that I live reasonably close to. Each of these have a fabric department, but they are each very different. WalMart #1 is a mess... the area is not very big, and its very disorganized. I didn't even enjoy looking at the fabric, it was a mess. WalMart #2 is organized but not very big, the selection is very limited and they even seem to keep getting the same fabrics in there that they have always had. (I purchased some fabric there 3 years ago and they have that very same fabric there now... is it a slow mover or a good seller they want to restock?? I don't know, but I've been there I've done that .. don't want to do it again.) I won't even go back to WalMart #1 fabric department, WalMart #2 fabric department I still can pick up some things (thread, basting spray, scissors, batting). Now WalMart #3 has a much bigger selection and it is very organized. I enjoy going to that one. But you still have to ring a bell and wait for the guy from the gun counter to come over and cut your fabric... and he has no idea if you have any questions. I don't think the fabric department in a WalMart is a true competitor to a Local Quilt Shop... but then it will depend on the shoppers. The fabric at WalMart will be cheaper, but the quality will not be the same. If I am making a quilt for a loved one I want to use fabric I know that will last.. and not so sure about the WalMart fabric, SOME of it (I can't say all of it because I don't know that) is thin and I would be concerned about how it would hold up