The LED lights produce much more light for the wattage and run cool. I don't think I would pay $35 for a light bulb though! I have a fixture in my living room that takes 15 bulbs and although the bulbs do last quite a while, the sure don't last as long as the LED bulbs. We have found (at Home Depot) the LED bulbs for this fixture and are in the process of filling the fixture with LED's. They aren't cheap, so it won't get done all at once!
Jeanette