If I want to add a name, I make a quilt, then embroider the name onto the quilt. I just put the name wherever it would most suit the quilt. The other thing I do is follow a pattern and either add a border, or make the border larger so the same can be added to the border.
Here is a pattern I have used before and embroidered messages of different sizes on the different size blocks...
Leesa Chandler Southern Jewels
http://www.patchworkangel.com.au/osc...oducts_id=1521