The best place I bought both of my Bernina is at a large quilt show that will attract a variety of vendors. You go and sit down and test drive the DSM at each booth. WHEN you get down to just a few models that you have selected, that is when you get down to the nitty gritty of who can offer you the best price. Don't forget any extras they can throw in the bundle such as maintenance service, classes and extended warranty. Usually since the DSM are "out of the box", they are sold used and the sales people really don't want to pack them up and take them back to their store. Probably the prices quoted on the phone are MRSP. You will find that sewing machine salesman have a lot in common with car salesman. You have to dig deep and use comparison sales in order to get the best price. Good Luck and Have Fun !!