That quote is for MSRP on the Janome. I agree with trying to buy a floor model from a show or the store, maybe even a trade-in (Some people are always trading up for the latest and greatest models). I bought my Janome 8900 as a floor model from a machine shop and saved quite a bit - they even included some extra bobbins, a foot, and the double spool rack. Definitely shop around and try whatever model has the features that you want, especially helpful to have a dealer nearby.
Also, check places like Sew its for sale or other sites to find a used one.