There are actually 2 sizes of the die: MSQC sells the larger one and Sizzix has both sizes on their website. The daily deal was: "Today’s daily deal, a Periwinkle Starter Kit, is basically a stocking-stuffer-smorgasbord including the pattern for a Periwinkle Quilt, a Mini Wacky Web Template, and a cute and handy purple MSQC Tote." The papers and the lapel stick were the bonuses for the $50 requirement.
It looks like a fun pattern. I can't wait to get mine.