Sadly people have gotten to the point where they EXPECT a gift. I give if I can, if not I give a card. I have a DD who seems to think the cost of the gift is a 'love gauge'. I'm sorry about that, not sure how that happened except her Dad and I divorced when she was young and he was always bribing her with gifts. The Lord loves a cheerful giver and if I cannot give cheerfully, I don't give at all. The birth of Christ and His magnificent gift of salvation should be gift enough for anyone, in my opinion.