The lever on the bobbin should be parallel to the notch in the machine on the right looking at the picture. See the little indention. I think if you will put the threaded bobbin into the bobbin case, it should be positioned so it winds to the left. Insert a new needle making sure the flat side of the needle goes toward the harp (right side) and the thread is threaded from the left to the right. This is different from most machines.
Look in the manual on Changing the needle and bobbin insertion.
I have the Baby Lock equivalent.