I've noticed that even store clerks will say "lets start with your email address". Some are fine with me for not giving it to them, one got all huffy when I said I was trying to control the amount of spam I was getting. One place said they couldn't sell me anything unless they had my name. I was dumbfounded and gave it to them and for days after, everytime I thought about it, it made me mad. Whatever happened to the days when you just anonymously handed over the cash and everyone went away happy. And I'm not that old.......