I have seen them from 29-32 so 39 seems high but some sites sell precust in the 40 range as well so it is up to you to shop around for the best price on precuts. I don't pay over 32 for jelly rolls and layer cakes and have gotten some for 25-27 if on sale clearance. I buy precuts for the simple reason is you are not going to get that many fabrics from a line in your stash. Where are you gonna get 40 coordinating fabrics in a stash unless you pretty much have a quilt shop in your house. I know I don't. Also it saves some time on cutting. It takes time to cut all that out which is in turn why they are more expensive because you are paying for the service of cutting. It is ultimately up to you to decide if you want to pay that much. I love jelly rolls and fat quarters, That is the precut I buy the most of but I have a few layer cake/charm packs for certain quilts that call for them. Just google the fabric line and you can find all types of pricing. I have even found awesome deals on etsy for precuts as well