I have a quilt I made many years ago.when I first started quilting..It is all wal mart material..It has lasted better than some of the ones made from quilt shop material..I have also saw the same material at Wal-Mart ..and quilt shop with price differences of course..as for u get what u pay for.that doesn't always ring true when u consider..the mark up at the quilt store..so they can stay in business..compare to the fact wally world does not have to have that huge mark up...the feel of the material should be the deciding factor..in my opinion.