I will never sell a quilt for the simple reason that the only people who truly understand the time and material cost in making a quilt are my quilter friends, and they make their own.
To those that think hand crafted quilts should be priced like a bed in a bag from WalMart...they truly don't understand, so they couldn't possibly appreciate the work we quilters do.
Don't ever feel that you are competing with WalMart. What they offer and what we quilters offer are worlds apart.
For those of you who have "lost" customers...you really didn't lose anything. Never sell yourself short. If you don't value the work you do, no one else will either.
Quilting is like any other art such as custom woodwork, fine art, custom clothing, etc. There are some people that understand the value of these things, and it is lost on others. My father is a watercolorist, and wouldn't hesitate to spend a sizeable sum for another artist's work. I don't hesitate to buy quality fabric because I want the end product to be a quality item.
Every project we make is one of a kind, and that alone makes it valuable. Do what you love for those that appreciate your skills and effort and don't give another thought to those who don't.