Those are some great ideas! Of course the boss would shoot us if we ordered any more fabric than we already do -- so inviting a customer to help would be out of the question! LOL! Having a red carpet show and tell sounds like a lot of fun!
We have a 5th Saturday sale -- whenever there are 5 Saturdays in a month, all fabric on the bolt is 30% off.
Fat Quarter Friday -- on the first Friday of each month, all fat quarters are 30% off (includes bundles and FQ's cut from the bolt).
Row By Row Experience -- is a national event, kinda like a shop hop. Every participating shop provides a free pattern for a 36" row, July through September. If someone is the first to bring a completed quilt with at least 8 rows, they win a prize. If the store's row is in the quilt, they win 2 prizes.
And Shop Hops are a lot of fun! Ours is a 500 mile route with 13 shops participating, with prizes and games, and a free pattern at every shop.