When you meet them at the shows they are every bit as great in person....the entire family and in-laws. The Superior booth at quilt shows is a joy! They bring everything in the way of thread and needles and those great thread stands. Since my LQS closed I have purchased my thread and needles at Superior booth at Road to California and at the International Quilt Festival but I also have a longarm pro friend that places direct orders regularly and ordered a spool for me once when I was running low on a favorite color. Their e-mail newsletter is great fun and educational.