First, check out the price on the quilt in a day web site. I believe it is less than the price you quoted. You have to add it to your cart to see the price:
http://www.quiltinaday.com/shoponline/gift/28132
Next, there are 20+ step by step tutorials on this board on EQ7 use. Here's a link to the first class:
http://www.quiltingboard.com/tutoria...n-t166726.html
If you are on the fence, you can look at the classes & see what it's all about.