Actually, I think the name is The Amazing Jelly Roll Quilt by Raymond Steeves who, I believe, is part of the 3 Dudes Quilting shop in Arizona. There is a pattern for sale on their site under this name. FYI, Rob Appell of ManSewing is not part of 3 Dudes but I enjoy his variation on this pattern.
While the scrappy look is bright and cheerful, there is something to be said for the deliberate organization of color values. It's all in what you are trying to create when you begin a new quilt.