It depends on what country you are in and, if in the U.S., what part of the country you are in. We pay more in the U.S. than many other countries. I don't know why, other than we WILL pay it.
Bernina will not allow their U.S. dealers to publish prices, except occasional special deals.
I am in the Pacific NW (U.S.) and just received a newsletter from a Bernina dealer advertising a special price on a package:
Artista 630E including a stitch regulator, walking foot for for $3199.