In Phoenix, AZ they vary about $1,899 to $1,999. I got mine for $1,799 on Black Friday 2014. Worth every penny. A price I see on the internet all the time is $2,500. If you do get one, there is an excellent video on youtube.com, all about all it's features and how to use machine. It's over an hour long, but teaches you everything about the machine. I'll try to give you a link
http://villagesewing.com.