"Perceived value" is an interesting phenomenon. If it's priced too cheap..."What's wrong with it?"
My DH works in the wine industry - if a winery has some wine that isn't selling well, they often INCREASE the price and that will stimulate sales. That seems so crazy to me! He gets a lot of high priced wine for free (bottles retailing for $100 or more) and it's often not very good at all - I wouldn't pay even $10 for some of it. Maybe I'm just a "cheap date". LOL