The items have to be well made and as other said with great fabrics. I was at a craft show and one booth had casserole carriers for $45 and one had them for $15. Same style. The $45 ones were selling more because the workmanship was excellent, metal rings instead of plastic, and the quilting showed kitchen utensils using beautiful colored quilting thread, not off white thread in random swirls. Even non sewers could see the difference.