Often it is the price. Right now I am on a very tight fabric spending budget. But yesterday, I stopped at a not so local QS to buy some bobbins for my new machine and the store was having a 50% off every bolt sale. I wanted to go absolutely crazy because their fabric was gorgeous--but limited myself to one piece of beautiful border print for a runner. Oh how I want to sell the oldest grandkid and go back--but I don't think the DD would approve!!