When starting up a new business I think one needs to go into it not expecting to make much profit for the first 10 years. I was given this advice before starting a DVD rental/sales store and found it to be true. We eventually closed shop because we couldn't compete with the on-line competition on pricing. As much as people like to say they like to support the local mom/pop businesses, they will go elsewhere to literally save a buck. I had the opportunity to buy an existing LQS in a large city where there was no competition, and after a lot of agonizing had to pass up on the offer based on my previous experience with having to deal with online competition. With the Internet the world has become a very small place now and it's very hard for a bricks and mortar based business to compete with all the choices people have online. JMHO