When I was young I liked coke as much as the next person but it's contribution to dental decay etc has been known for a long time so that when the kids came along sugary drinks etc were a big no no. At home we only have fizzy drinks in the house over the festive period. The food industry really needs to be taken to task for the cocktail of chemicals it uses. Aspartame is a poison so we avoid all products with this as much as possible. We have also attempted to eliminate sugar from our diets, so no 'low fat' products, and we also stopped buying mass produced bread. No sugar has been a difficult one but we substitute honey or maple syrup when making desserts and either make our own bread or buy from a baker that uses traditional bread making techniques. We just got fed up of manufacturers selling us 'toxic' foods.