I bought my Studio the end of July . . .Studio dies were 40% off then and again last week, so it appears sales are fairly regular. They usually have a 40% off Studio Die sale on Black Friday, if not before. You can start a wish list on their site and sign up for emails . . .they'll let you know when the next sale begins. I've also found, if I put a die in my cart over night, next day, they send a "triple points" code which add up quickly. Congratulations on the great find!!!