I'm a big Janome fan. I have a great dealer, but I have to haggle a bit to get the best price. I have found that trading in a machine is not the way to get the best deal so I sold my last machine on the Yahoo group Sewitforsale.
The dealers have a lot of wiggle room in their prices. You might call around to see what kind of price you can get and then allow your local dealer the chance to match it.