In checking the website I noticed the instructions say to not use paper liners: "Line a 12-cup muffin tin with silicone liners, foil liners sprayed with cooking spray (paper liners make it difficult to remove the cooked cupcakes), or just spray the cups with nonstick cooking spray. Any of these three methods will make it easy to take the cupcake out after it’s cooked."
There's a picture there, and they look like real, mini pies.