My mother in law was very reluctant to buy books from iTunes- or get a kindle.... Insisted she only wanted ( hard copies). Then she received an iPad for Christmas, with a couple books already added. She Loves It! Now she always requests and gets excited to receive those gift cards.
I use an android tablet with my kindle app and have found I love having quilting books on it.some I have in hard copy too, some digitals are enough. I can quickly look something up when shopping, the graphics are wonderful, I can zoom in on areas I can not do that with the book... For me it has opened lots of new doors. And, there are tons of book offerings besides quilt books.