My update for today. I visited my local Babylock dealer whom I have known for many years. I was very disappointed that she only had 3 Babylocks in her store. When I asked about the Aria, she said that she didn't carry it because of its pricepoint! That surprised me. She can order it of course, however, I already know that I could get the machine at another dealer for $400 less than she quoted.
I then went to a Bernina dealer who gave me a major introduction to Bernina. I have to say that I was VERY impressed, and I have to admit that I think the Bernina 740 is likely what I will be buying.
I haven't bought anything yet, but this is what I'm feeling now.