Yes, Yes, Yes. We were having a discussion about this very thing last night at a gathering of friends. Two or three generations of people were there. We were the oldest (grandparents), Our son's family who encountered the first Star Wars and our grandkids who have enjoyed the toys and now the new Disney craze.Their family room is decorated with Star Wars posters and Lego kits of varied complexity. My feeling is that Disney is in it to make the maximum amount of money and they are going all out! But, the truth is, I don't have to buy any of it. I have one grandson who really liked it and I made him a Luke Skywalker costume and he loved it (this was about 17 years ago), Now I have a little grandson who would love a quilt and he shall have it!