I use cinnamon a lot. About five or six McCormick glass jars a year, and with small kids here loving it too I want the type that is better for them. Really until I smelled the difference I would have never thought there was a difference. I made cinnamon toast this afternoon using the Ceylon cinnamon. My grand told me it was the best he ate in all day. Everything is all day to him. That's his time frame for forever. LOL