Have a featured quilter and exhibit her quilts and other needlecraft she or he does. NW Quilters in Portland used to do that at its shows (not sure if that is done anymore) and the featured quilter had a special section set aside for her or his work. The quilter was usually working on a project and people had a chance to ask questions, etc. Also, how about a kid's choice along with a viewer's choice. If your guild does a public service (quilts for local hospital, homeless shelter, etc.) have a small exhibition of the quilts the members have made.