Hmmmm, wonder if they'd replace the orange line rulers that I have, on which the lines are wearing off. I prefer this ruler - though I don't care for the Fiskars cutting mats and rotary cutters/blades - the lines on the ruler are very thin and that helps ME make very accurate cuts. (Mary Ellen Hopkins used to call it "cutting heavy or cutting light" depending which side of the line on your ruler you used to cut.)
Jan in VA