Okay hope you're sitting down...
In France the fabric is between 18 and 24 Euros/metre - at current rates that's $25 to $34.
So I buy mine over the internet from UK where average is about 10 to 12 GBP, (about $16-$19), but then we have to add the postage as well. I buy when I can in (UK) sales and can find some for about equiv of about $11.
I have bought from the US, but with postage, and the french customs charges, and TVA (which is charged also on the postage rates) there is no saving.
The worst thing is having to select matches on a monitor, which as you know isn't ideal.
I also have to buy threads, batting and notions from the UK.
Quilt stores in France are very few and far between.