*Le sigh*
Here in Toronto (Canada) I bought a meter of fabric (that's about 3" larger than a yard) for $14.65 today from the LQS. But it was really pretty! I'd say this is an average price for actual quilt stores in my area.
I'll often buy from US stores and have it shipped up here because it's more cost effective. You just have to be cautious about shipping prices.
Kristy