I also have machine embroidered the label on the bindings of several quilts. One one wedding quilt I put the bride's and groom's names, wedding date and a saying that was included in their invitation. On another I put the same wedding info but added different sayings about love on all sides of the quilt. It was a little difficult getting the spacing right but oh what an impression it made!
I seem to need to do a practice piece every time I embroider on the binding, so that it faces the right way after it is sewn to the quilt Guess I am dyslexic that way