Me, too. If you want to, you can also add a pretty border to the label before printing. The border gives the label a bit more character, too.
If I know who a quilt is going to, then I attach the label to the bacl before I quilt the quilt. I can no longer hand sew due to fibro/arthritis; this way the machine stitching to attach the label doesn't show through on the front of hte quilt.