"less than" only in it should cost less to have a quilt done that way than a custom quilt pattern. Not that you should charge less per hour, only that it's normally going to take less hours to do.
BTW- right now my all over work (computized) looks better than my FMQ - but I'm getting there LOL!!
Any other context does not make sense. Is a basic 9 patch less of a quilt than an appliqued one? that is just the style.