Wow! How snobby! I only do custom because I love the look, have fun coming up with the designs & need it to show off the large amount of hand applique/hand embroidery I do. But our craft is richer because of things like pantographs & I think it is kind & generous that you are willing to quilt for our military.
The only type of quilt I think always needs custom quilting is an art quilt. For anything else, the stitch pattern is part of the design & you should feel proud of what you created.