They are hoping you forgot you paid them, and will pay them again, and again, and again. Its a standard scam in this business. So when I order, I do Like you, I pay for the entire subscription up front. Then I wait for them to stop shipping me the magazine in a year or more, before I reorder and I usually order a new magazine just to change it up. (Don't waste your time or stamps contacting them....this is how they run their business)