Terrytunes

On the Row By Row site I watched when they featured The Quilt Show episode that discussed Row By Row.
The second half of that show explained an easy method of appliqué, especially for letters, that you wouldn't have to reverse the printed letters, etc.
Does anyone remember how that was done? If so, please explain.

I'm not interested in the traditional freezer paper appliqué method.

Thanks.
Teri