You go to the Row by Row website and click on the link that says "Start Here".
This is the page of pictures of rows and license plates for all the participating shops in New Jersey:
https://siterepository.s3.amazonaws....16_flyer_2.pdf
Or if you are in NC, this is your page:
https://siterepository.s3.amazonaws....2016_flyer.pdf
I've gone to their website so many times it's now in my "most visited" list! I'm spending way too much time on this!