Hmmm... Looking at it it bears a striking resemblance to the Pfaff Passports and their new entry level embroidery machine Creative 1.5. Also, if you compare the websites the design and fonts are the same on Pfaff and Sparrow sites.
http://www.pfaff.com/en-US/Machines/creative-1-5
http://www.pfaff.com/en-US/Machines/passport-2-0
http://www.eversewn.com/sparrow25