I do long arm quilting for others and while our prices here in the Midwest are much cheaper than the Coasts, or even the Chicago area, I'd decided that my custom prices will be 3cent/sq inch--which some in my area gasp at. But while I don't always have a customer quilt to work on, I do have my own waiting, so I really don't mind the lack of heavy business. I also make t-shirt quilts--not my favorite frankly, but refuse to do one for less than 9cents/sq inch for the same reason. I've even carried this philosophy to my quilts donated for charitable auctions--my husband will always bid so that at least the price is over the cost of materials. After making 2 quilts for our church that went for less than materials, I decided it's easier for me to just write a check! But I do think that for non-quilters, much of their unwillingness to pay realistic prices for quilts is because they do not even sew and don't realize the price of materials and the number of hours invested--and it doesn't help that some of us are willing to sell at a loss. To be fair, the whole handmade industry in the US has the same difficulty--my DS and DIL do home decor made from salvaged car parts and run into it and my BIL paints and has the same problem---there's a reason for the phrase "poor artists"!