When I want to eat and I open up the fridge or the cabinet door, no matter if its morning, noon or night, or in the middle of the night, if its food it has a chance of being eaten no matter what meal it was designed for. Love pizza for breakfast and they say you should start your morning off with carbs as an energy booster and it also buffers your tummy against cafine in your coffee. We were poor growing up and were thankful no matter what we had so I guess that's where I get it from but the only concern I have is satisfying my cravings or filling my tummy