Agree, this fabric typically is for labels and you have received some ideas for other uses already.
The fabric is basically reads as Christmas, from what I can see (the colours plus the holly!)
One idea may be to add Christmas thoughts, sayings, quotes, and such in the white space. These could be done in machine or hand embroidery or permanent marker. Then with some Christmas coordinating fabrics create an interesting scrappy-style arrangement for a quilt.
Another idea might be to have everyone attending Christmas dinner complete a block with a permanent marker or in pencil for embroidery later. Then assemble it into a quilt later. Be sure to keep at least one block for the label(s) and any other important info you want noted. A fun thing to bring out every Christmas for the family and it just may become a treasured family heirloom.
Or perhaps ... the same could be done at a Guild Christmas party?