My daughters and I go to the movies fairly often. We have found that we only go to the Arclight theaters because they have larger seats, larger walkways and you pick your seats when you buy your tickets. They also do not let folks in after the movie starts. We usually go at 5 or 6 (my girls like that I get the senior discount!) so it has a good crowd. This is after the young kids and before the date night folks. We really like action movies and thrillers which are normally very loud, but by picking your seats, we know we will be away from the huge side speakers. If I am paying $10 for a ticket, I want to enjoy the experience. Also, I do not go to the 3D showing, they always have a regular showing available.